Permission Marketing

Permission Marketing

Turning Strangers Into Friends, and Friends Into Customers

Unknown - 1999
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Publisher: New York : Simon & Schuster, c1999
ISBN: 9780684856360
Branch Call Number: 658/.8/God 359401 1
Characteristics: 255 p


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tanyaschiavone Oct 03, 2012

I think one of the biggest problems facing marketers who are using social media is not learning the tools themselves but in how to use the tools. I used to say when I was teaching social media that my students did not need to be afraid of Twitter. They already have the knowledge of how to market, this was just a new tool. It was like they were building a home with a hammer, and now they have a new tool of an electric nail gun. As soon as they learn to use it they will be okay.

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