Permission Marketing

Permission Marketing

Turning Strangers Into Friends, and Friends Into Customers

Book - 1999
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The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing"--the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it.

Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works.

Instead of annoying potential customers by interrupting their most coveted commodity--time-- Permission Marketing offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness -- and greatly improve the chances of making a sale.
Publisher: New York : Simon & Schuster, c1999
ISBN: 9780684856360
0684856360
Branch Call Number: 658/.8/God 359401 1
Characteristics: 255 p

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tanyaschiavone Oct 03, 2012

I think one of the biggest problems facing marketers who are using social media is not learning the tools themselves but in how to use the tools. I used to say when I was teaching social media that my students did not need to be afraid of Twitter. They already have the knowledge of how to market, this was just a new tool. It was like they were building a home with a hammer, and now they have a new tool of an electric nail gun. As soon as they learn to use it they will be okay.

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