The Uncooling of AmericaBook - 1999
According to Kalle Lasn, publisher of Adbusters magazine, culture jamming will become to our era what civil rights was to the '60s, what feminism was to the '70s, & what environmental activism was to the '80s. Culture jammers are a global network of media activists who assert that America is no longer a country, but a multitrillion-dollar brand, built on a cult of celebrity & marketing brand names. These brands, products, celebrities -- the spectacles that surround the production of culture -- are our culture now. The architect of Buy Nothing Day & TV Turnoff Week, Lasn believes it is only by "uncooling" these symbols of culture, by organizing resistance against the institutions that manage the brands, that America can reassert herself. With cutting-edge design, this manifesto for the new millennium has the potential to completely alter the way we think & live.
Publisher: New York : Eagle Brook, c1999
Edition: 1st ed. --
Branch Call Number: 302/.23/Las 359401 1
Characteristics: xvii, 251 p. : ill. ; 25 cm