501 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp your Competition

501 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp your Competition

eBook - 2010
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Bigger, Badder, Better

A few years back, marketing super-guru Tom Feltenstein in 401 Killer Marketing Tactics rewrote the book on high-impact marketing that works. Fast-forward to today and new technologies, more sophisticated consumers/competitors, and a whole new media landscape have changed all the rules. In response, Feltenstein has upped his game, and in 501 Killer Marketing Tactics , he delivers even MORE sure-fire marketing strategies and tactics that let you outwit, outthink, and outsell the other guy.

Based on case studies of clients ranging from small nonprofits to giants like Coca-Cola and McDonald's, this book delivers tips and tricks on a range of hot topics: Planning the Battle--and Choosing the Right Tactics eMarketing, Digital Media/Social Networking Grand Opening/Reopening and Holidays Four Walls Marketing Direct Mail and Ads, Coupons and Tear-outs, Event Tie-ins, and Gift Certificates Marketing Measurement

No matter what your budget is, you can still wage cutting-edge marketing and promotional campaigns that get the word out about your business, cement the loyalty of your existing customers--and win more new customers than you can handle.

Publisher: New York : McGraw-Hill Professional, c2010
Edition: 2nd ed., Rev. and expanded
ISBN: 9780071744096
Characteristics: 1 online resource (xiv, 449 p.)


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