The Why Axis

The Why Axis

Hidden Motives and the Undiscovered Economics of Everyday Life

Book - 2013
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Two of Forbes Magazine's "world's most powerful economists" provide the breakthrough ideas tochallenge the assumptions of human decision-making

In this groundbreaking book, lauded behavioural economists Uri Gneezy and John List uncover what motivates people and, most importantly, why and how the right incentives can work to change behaviour and effect the world around us. Called the "Indiana Joneses of economics" because of their unorthodox approach, Gneezy and List have travelled the world conducting field experiments in order to study people's actions in their natural environments. Through their original research, Gneezy and List have sought the answers to everything from life's big-issue questions--the problems of discrimination, gender inequality, low rates of charitable giving--to everyday business issues such as low workplace productivity and price setting, all through the lenses of motivation and incentive. Their work is both revolutionary and immensely practical. It allows us to take action on big and little problems in ways that will no longer rely on assumptions but on the evidence of what really works to create change.

By uncovering ways to improve people's behavior through the right incentives, Gneezy and List have given us the tools to change our schools, our neighbourhoods, our businesses and our world for the better.

Publisher: Toronto : HarperCollins, c2013
Edition: 1st Canadian ed. --
ISBN: 9781443407588
Branch Call Number: 330.019 Gne
Characteristics: xi, 267 p. : ill
Additional Contributors: List, John A. 1968-


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Feb 13, 2016

An easy read on various field studies designed to identify what conditions motivate people to behave in certain ways. Of most interest were the two chapters on charitable giving. I have seen their findings applied by charities in how they structure and communicate campaigns. The book also provides cautionary examples about badly designed incentives, which result in the opposite of the desired behaviour. It concludes with a chapter about how we can motivate people in our lives to behave in desired ways and how we can conduct our own field studies, but I think this would require careful thought and extreme discipline!

Jul 21, 2015

Revealing the under-the-hood mechanics of Economics in a way not done since Freakonomics.

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