The Portable MBA in Entrepreneurship

The Portable MBA in Entrepreneurship

Book - 2010
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A totally updated and revised new edition of the mostcomprehensive, reliable guide to modern entrepreneurship

For years, the Portable MBA series has tracked the corecurriculum of leading business schools to teach you everything youneed to know about business-without the cost of earning atraditional MBA degree. The Portable MBA in Entrepreneurship covers all the ins and outs of entrepreneurship, using real-lifeexamples and handy tools to deliver clear, honest, practical adviceon starting a successful business.

If you're planning to start your own business, you'd best startwith the facts. This reliable, information-packed resource showsyou how to identify good business opportunities, create a businessplan, do financial projections, find financing, and manage taxes.Other topics include marketing, selling, legal issues, intellectualproperty, franchising, starting a social enterprise, and sellingyour business.

Completely updated with new examples, new topics, and fullcoverage of topical issues in entrepreneurship Includes customizable, downloadable forms for launching yourown business Comes with Portable MBA Online, a new web site that givesreaders access to forms, study guides, videos, presentations, andother resources Teaches you virtually everything you'd learn onentrepreneurship in today's best business schools

Whether you're thinking of starting your own business or youalready have and just need to brush up on entrepreneurial basics,this is the only guide you need.

Publisher: Hoboken, N.J. : John Wiley & Sons, c2010
Edition: 4th ed. --
ISBN: 9780470481318
Branch Call Number: 658.022 Por 2010
Characteristics: xvii, 485 p. : ill. --
Alternative Title: Entrepreneurship


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