The Generosity Network

The Generosity Network

New Transformational Tools for Successful Fund-raising

Book - 2013
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The Generosity Network  is the essential guide to the art of activating resources of every kind behind any worthy cause.   Philanthropist Jeff Walker and fund-raising expert Jennifer McCrea offer a fresh new perspective that can make the toughest challenges of nonprofit management and development less stressful, more rewarding--and even fun.    
            Walker and McCrea show how traditional pre-scripted, money-centered, goal-oriented fund-raising techniques lead to anxiety and failure, while open-spirited, curiosity-driven, person-to-person connections lead to discovery, growth--and often amazing results. Through engrossing personal stories, a wealth of innovative suggestions, and inspiring examples, they show nonprofit leaders how to build a community of engaged partners who share a common passion and are eager to provide the resources needed to change the world--not just money, but also time, talents, personal networks, creative thinking, public support, and all the other forms of social capital that often seem scanty yet are really abundant, waiting to be uncovered and mobilized. 
            Highly practical, motivating, and thought provoking,  The Generosity Network  is designed to energize and empower nonprofit leaders, managers, donors, board members, and other supporters. Whether you help run a multimillion-dollar global nonprofit or raise funds for a local scout troop, PTA, or other community organization, you'll learn new approaches that will make your work more successful and enjoyable than ever.

Publisher: New York : Deepak Chopra Books, c2013
Edition: 1st ed. --
ISBN: 9780770437794
Branch Call Number: 658.048 McCr
Characteristics: 287 p. : ill. ; 24 cm
Additional Contributors: Weber, Karl
Walker, Jeffrey C.


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Apr 15, 2018

My bet is that this book is “by” Jennifer McCrea for name recognition only. It looks to me like it is really written by whoever Karl Webber is. It reads more like he attended one of the workshops Jennifer McCrea and Jeffrey Walker gave and then wrote about it. From the writing, I would bet that Webber has little fundraising experience if any at all. And equally little knowledge of networking and building connections with people/donors.

I had heard good things about McCrea and Walker so I was shocked at how poor this book is. I am left wondering why they put their names on this if I am correct about the real authorship. And if I am wrong, then I am left wondering about the quality of the workshops they give.

Anyway, there are FAR better fundraising books out there. McCrea’s website is good and has good information on Jeffersonian Dinners. It is just this book that is mediocre at best.

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