A Bigger Prize

A Bigger Prize

How We Can Do Better Than the Competition

Book - 2014
Average Rating:
Rate this:
A visionary business writer shows how to acheive success in all areas of life--by not competing for it.
     Tiger mothers stand by with tutors to make sure schoolchildren keep pace. At college, deepening debt is the only way to stay ahead. In the world of work, bond traders and derivatives sellers push ever-riskier products onto unsuspecting customers, themselves eager to pay for a lifestyle that demonstrates how well they're doing.
     How did we get sucked into a worldview that has proved so destructive, anti-social and wasteful? Whatever made us believe that competition would reward the smartest people, the greatest products, the best companies? Why do we trust that competitive games, markets and tests will magically identify the just winner? Surrounded by over-complex technology and cheap and tawdry merchandise, how could we imagine that competition is anything other than a forcef or devastation and waste?
     In her brilliant new book, Margaret Heffernan reveals how blind pursuit of success in business and life limits our opportunities and keeps us from positive choices. She argues that instead of allowing ourselves to be slaves to competition, we should tap into natural reserves of altruism, collaboration and cooperation. Those talents are innate and genetically hardwired, ripe for development, primed for innovation.
     Drawing on the latest scientific and economic research and her own numerous interviews with everyone from captains of industry to neuroscientists to Olympic athletes, Margaret Heffernan debunks competition as the ultimate answer to our biggest questions. But in doing so she reveals its positive aspects that until now have gone largely unacknowledged. This superbly readable book shows us how to do competition differently--and better--in business and in life.
Publisher: [Toronto] : Doubleday Canada, c2014
ISBN: 9780385679831
0385679831
Branch Call Number: 302.14 Hef
Characteristics: xiv, 391 p

Opinion

From the critics


Community Activity

Comment

Add a Comment

There are no comments for this title yet.

Age Suitability

Add Age Suitability

There are no age suitabilities for this title yet.

Summary

Add a Summary

There are no summaries for this title yet.

Notices

Add Notices

There are no notices for this title yet.

Quotes

Add a Quote

There are no quotes for this title yet.

Explore Further

Browse by Call Number Get NoveList Reading Recommendations

Subject Headings

  Loading...

Find it at WPL

  Loading...
[]
[]
To Top