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We Are All Weird : the Rise of Tribes and the End of Normal
We Are All Weird : the Rise of Tribes and the End of Normal
Godin, Seth
Godin, Seth
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Book
, 2015
Current format, Book, 2015, PortfolioPenguin edition, All copies in use.
Book
, 2015
Current format, Book, 2015, PortfolioPenguin edition, All copies in use. Offered in 0 more formats
World of Warcrafters, LARPers, Settlers of Catan? Weird.
Beliebers, Swifties, Directioners? Weirder.
Paleos, vegans, carb loaders, ovolactovegetarians? Pretty weird.
Mets fans, Yankees fans, Bears fans? Definitely weird.
Face it. We're all weird.
So why are companies still trying to build products for the masses?
Why are we still acting like the masses even exist?
Weird is the new normal. And only companies that figure that out have any chance of survival. This book shows you how.
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Relationship marketing.
Individualism.
Marketing
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New York, New York : Portfolio / Penguin, 2015., ©2011
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